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 Online Video Production & Web 2.0 Social Media Strategies. Crow Digital Media creates marketing, promotional and educational video content for our clients. Not only do we offer full-service video production capabilities but we also integrate our video content into a Web 2.0 marketing strategy to multiply its impact. Creating the video is actually only the first step. Web 2.0 gives marketers the ability to build communtiy around their new video assets, to engage their target audience into a new online relationship. Examples of such strategies include:
Web 2.0 Focus: Video Podcast Although both audio and video podcasts are considered Web 2.0 solutions, it's really what you do with them that justifies that label. Every podcast you create should have a "home base" Web site associated with it. Not only is it there your audience can view embedded versions of all your episodes but, more importantly, they can add comments, provide ratings, reviews and tag your video with keyboards. They can subscribe to your podcast feed and become regular subscribers. You can even empower them to pass on your video to others via email or to post your videos on other sites using a simple bit of "embedding" code. With these capabilities surrounding your video suddenly each new episode generates fresh opportunities for you to interact with the new community you've built. Of course, creating community is a long-term project but over time you will find the benefits to be substantial. Becoming an active participant in your new community isn't all that difficult. It may be as simple as responding to comments or asking for feedback. I suggest you look at free blogging solutions like Wordpress to help you create your home base site. Many of the available templates (or "themes") come pre-configured for audio or video content and have built in RSS functionality to make it one step easier to allow site visitors to subscribe to your content. |
 Our focus is unique. We specialize in online marketing, promotional and educational videos with a special interest in applying Web 2.0 strategies to all our projects. Based in Palo Alto, California we support customers up and down the Silicon Valley peninsula. We specialize in producing videos with a "documentary" feel and focus on telling interesting stories in engaging ways. You don't have to be a large corporation to afford our services, in fact you don't have to be a corporation at all. Non-profits, for instance, often have very inspiring stories to tell that online video is perfect for. Our pricing structure already includes not only getting your video up and playing on your own Web site but also distributing it to up to eight of the Internet's most popular video sharing sites - a service most all other agencies would charge extra for. 
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