« David Peck on Designing Social Media Campaigns | Main | Easy Mac Solution To Making Your Videos "Clickable" - Sort of »
Saturday
Feb212009

Online Video and Social Media for Marketing - with Slides

I would like to thank the Silicon Valley chapter of the American Marketing Association for hosting a recent presentation I gave for their Web Strategy Morning Forum.  Despite the 7:30am start time we had an engaged and enthusiastic audience of Web professionals in the audience that made the time just fly by!

As I predicted at the start of the presentation, I had prepared WAAAAAY more information than we could ever hope to cover in the time available but our brave attempt was to none-the-less delve as far as possible into:


  • Stats and Demographics For Online Video

  • 45 Creative Business Uses For Online Video

  • Online Video Best Practices

  • Storytelling

  • Production Tips and "Show" Structure

  • The Social Media Angle

  • Marketing and Promotional Videos

  • "How To" Videos

  • Internet Podcasting

  • Mobile Video

  • Digital Signage

  • Live Streaming Video

  • Customer Support Video

  • Viral


I already know that the next time I give this presentation I will first break the presentation deck into chunks by chapters and then let the audience decide at the very start of the program what they want to hear about and see!  

In the meantime, here's a link to the actual presentation deck in PDF format (25MB).

Feel free to shoot me any questions by simply leaving a comment here on my blog!

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>