Video That Business #1 - Barbershop/Hair Salon

Guess what kind of chair I was sitting in just about an hour ago? Yep, a barbershop chair. Does anyone know why they are so comfortable? As I sat down, I noticed a small sign placed next to the mirror promoting one of their hair gel or hair spray products.  It wasn't long into the cut before the stylist pointed out how my thin, wimpy hair could benefit from a product just like that. "It smells good too" he told me. Was he implying I have stinky hair???

But seriously, here are just a few quick ideas on the kinds of videos this type of business could benefit from:

• 1. Stylist Profiles
  Probably not so much in the case of SuperCut type chain stores but really what draws most customers into the shop is their relationship to the particular hair dresser. They trust THAT person with their hair, not necessarily the salon itself. So why not publicize and promote one of your best assets? Create brief bio videos on each of your stylists, and let your customers connect to them even more directly.


• 2. Hair Style Videos
  Video one of your hair dressers giving a particular cut or maybe film them doing a coloring. Show what goes into it, what the stylist is really thinking as they are cutting and combing, and most importantly give the viewer a couple of tips on how they can keep their new cut looking as good as possible for as long as possible.


• 3. Tip Videos
  Close in concept to the Hair Style video idea, how about doing a short video explaining exactly how a "Number 3" razor is different than a "Number 5" - sometimes ordering a haircut is like ordering a cup of coffee at Starbucks. There are so many choices and terms - it's easy to get confused.



• 4. The Business Profile Video
  Yes, this is one I would recommend for just about every business. I like to describe it as a mini-documentary, not an "ad" or a "commercial." It's about connecting the viewer emotionally to the business by highlighting the people behind the business, their values, passions and experiences

As with any business the videos should be distributed to social media destinations like Facebook and YouTube where they can be used to "build community" as social media pros like to say. Of course they belong on the shop's Web site as well.